Sakai Ichimonji Mitsuhide
Ichimonji Chuki, Ltd.
Using a new approach: rebranding, to connect the history and future of long-established cutlery shops.
Using a new approach: rebranding, to connect the history and future of long-established cutlery shops. Sakai Ichimonji Mitsuhide In the center of Osaka Namba, there is one of Japan's leading shopping streets, "Doguyasujii", which means "Tool street" has a large number of cooking equipment. Among them, We were in charge of rebranding the cutlery shop "Sakai Ichimonji Mitsuhide", which is a store for nearly 70 years history. For the brand, which is supported by many professional users, we think that a design concept that emphasizes simplicity, authenticity, and robustness is suitable. And based on the symbol mark that has been used for a long time, We did some balance adjustments and adjusted the appearance of online posting or printing and stamping. Based on the new symbol mark, we were in charge of shooting direction and structural design of new fixing parts of the sheath, as well as sales promotion tools such as packages, wrapping paper, plastic bags, and stickers. An initiative that connects the history and future of long-established cutlery shops with a new design to create the next culture.
Using a new approach: rebranding, to connect the history and future of long-established cutlery shops. Sakai Ichimonji Mitsuhide In the center of Osaka Namba, there is one of Japan's leading shopping streets, "Doguyasujii", which means "Tool street" has a large number of cooking equipment. Among them, We were in charge of rebranding the cutlery shop "Sakai Ichimonji Mitsuhide", which is a store for nearly 70 years history. For the brand, which is supported by many professional users, we think that a design concept that emphasizes simplicity, authenticity, and robustness is suitable. And based on the symbol mark that has been used for a long time, We did some balance adjustments and adjusted the appearance of online posting or printing and stamping. Based on the new symbol mark, we were in charge of shooting direction and structural design of new fixing parts of the sheath, as well as sales promotion tools such as packages, wrapping paper, plastic bags, and stickers. An initiative that connects the history and future of long-established cutlery shops with a new design to create the next culture.
