Taniguchiya’s soymilk
Taniguchiya CO.,LTD. / PAC-K CO.,LTD.
Bottle design reminiscent of soybean.
Bottle and package design of "Taniguchiya's soymilk", a product of Taniguchiya which manufactures and sells fried tofu as well as operates a restaurant in Sakai City, Fukui Prefecture. Starting from a concept of form that gives the material an imagination, we sought a bottle shape that could hold a volume of 150ml and resembles a sphere, but at the same time easy to hold for both adults and children. We came up with the solution by applying a spherical concave to the front and back of the bottle. In addition, even if there is no label, a logo mark is placed in the dent so that it can be recognized as a product of Taniguchiya, enabling simple sales. The package is a simple rollable sleeve and is customized to fit the bottle shape, leaving a simple and gentle impression. Photo:KAIRI EGUCHI
Package
Bottle and package design of "Taniguchiya's soymilk", a product of Taniguchiya which manufactures and sells fried tofu as well as operates a restaurant in Sakai City, Fukui Prefecture. Starting from a concept of form that gives the material an imagination, we sought a bottle shape that could hold a volume of 150ml and resembles a sphere, but at the same time easy to hold for both adults and children. We came up with the solution by applying a spherical concave to the front and back of the bottle. In addition, even if there is no label, a logo mark is placed in the dent so that it can be recognized as a product of Taniguchiya, enabling simple sales. The package is a simple rollable sleeve and is customized to fit the bottle shape, leaving a simple and gentle impression. Photo:KAIRI EGUCHI
