WHITE SPECIMEN

White is a very special color to the people in Japan.

Although white plastic is ubiquitous in modern life, there has never been a color swatch book specifically for white plastics.
Product designers are most critical when it comes to mixing colors for white moldings of products they design. OK-KASEI Co. Ltd., a plastic masterbatch manufacturer and distributor, the Japan Fashionable Colors Association (JAFCA), and KAIRI EGUCHI STUDIO Inc., together have developed a sample book to serve as a benchmark for this purpose.

With special attention to its paper and printing, the packaging showcases the beautiful world view of the color white recreated into the box.

※VOL 1 is no longer available for pre-order.
※VOL 2 is currently in preparation. For more information, please visit Original Kolor Design’s Instagram or JAFCA’s website.

Creative Director
KAIRI EGUCHI (KAIRI EGUCHI STUDIO Inc.)

Designer
ANZU FUJIHARA (KAIRI EGUCHI STUDIO Inc.)

Photographer
KAIRI EGUCHI、ANZU FUJIHARA
(KAIRI EGUCHI STUDIO Inc.)

Package Manufacturing
TAISEI SHIKI

• JP
• EN